Fish Tank
(2009)
"Everything changes for 15-year-old Mia when her mum brings home a new boyfriend."
There are multiple posters for Fish Tank, all of which seem to portray different things to the viewer. This would suggest that these posters exist to attract a different target audience with each one. These two in particular show the difference in the audience that the film is trying to reach.
Narrative
- The main image is of the girl, who we assume is the main character. The background is quite plain, but looks as though there is wallpaper coming away from the wall, perhaps indicating a working class background for the girl.
Representation
- The certification for the film is 15, suggesting use of strong language, possible violence and perhaps sexual scenes. This suggests to the audience that the film will probably be quite realistic and focus on issues found in modern society.
- The 3 main actors names are positioned right above the title, and right below the ratings. This positioning allows the audience to remember the names, and these particular three are obviously going to be key in the film, allowing the reader to see any that they may know. The director's name appears opposite the key actors and still above the title, though in a slightly smaller font to the one the main actors were written in, implying that they are more important/more well-known.
Genre
- Social realism - categorized as drama on IMDB
- Social Realism, also known as Socio-Realism is an artistic movement, expressed in the visual and other realist arts, which depicts social and racial injustice, and economic hardship through unvarnished pictures of life's struggles; often depicting working-class activities as heroic. - Wikipedia
- I feel the poster conveys this as the girl looks quite stereotypically working class from her costume, as well as the look of the setting.
Audience
- Audience for the poster - shown through ratings, as it seems to be targeting an educated, middle class audience, though a female audience is also targetted here - particularly with the mention of Elle
- This is reinforced by the colours used on the poster, as pink is stereotypically associated with girls, and the pale blue compliments it here.
- An educated, middle class audience is suggested through the review from the Guardian as this would appeal to that audience.
- The font is quite simple, though the use of different sizes of text makes it seem much more interesting. The larger words are things like "powerful" and "outstanding", which highlight to the audience how good the film is. The fact that the film is British is also relevant here, as it shows that the desired audience for the film will appreciate the fact that it is British.
- The poster also features awards that the film has won, which supports the high ratings given on the left. This is more appealing to the audience as they will be more likely to go and see a film that has recieved a lot of good ratings from accredited sources.
Film Language
- This poster seems to focus mainly on text, with over half the poster being taken up by the title and ratings.
- The title font is very plain and simple, but capitalized like the rest of the text. The letters are very close together, which seems to be a common theme through the other text on the poster as well.
- Ratings come from newspapers such as the Guardian, Independent, Times and Telegraph, as well as from woman's magazine Elle
- Tagline - "Live, love and give as good as you get." - positioned directly under the title. Appears quite ambiguous, there is no real indication on the poster as to what this means for the film.
- The positioning of the credit block is quite unusual in this poster as it is in the middle rather than being at the bottom which is much more common. BBC films, UK film council and Limelight are all credited, with the UK film council and Limelight appearing to have funded the film, and BBC films having produced it.
This poster features most of the information from the previous poster; the festivals are still listed, as well as the three main actors, though there is less focus on reviews and instead there is only one quote. The colours in this are much more masculine than before, suggesting that this poster is perhaps trying to attract a male audience. The setting is also a much more important part of this poster, as you can see the city in the background.
The idea of using two posters to attract different audiences works well in this case, and may also work with our own film poster. We could also use multiple posters to focus on different aspects of our short film. For example we could have a poster that features Sam looking vulnerable, and a separate poster showing Amy looking dominant. This way we could still keep the audience guessing about the violence, as we do not want to give this away in the beginning of the film.
This is England
(2006)
"A story about a troubled boy growing up in England, set in 1983. He comes across a few skinheads on his way home from school, after a fight. They become his new best friends even like family. Based on experiences of director Shane Meadows."
"A story about a troubled boy growing up in England, set in 1983. He comes across a few skinheads on his way home from school, after a fight. They become his new best friends even like family. Based on experiences of director Shane Meadows."
Narrative
- The main image is of the main characters in a city setting that we presume will be the setting for the film. This allows us to be introduced to the characters and the sort of people they are going to be.
- We understand that there are going to be many characters in the film for us to be introduced to, though it isn't hugely clear from the poster what the plot of the film will be.
Representation
- The setting is also important in this poster, as well as the characters for showing representations of social class/status as well as region
- Shane Meadows is the only name that we see on the poster. This could suggest that the actors in the film are not very well known so therefore we do not need to see their names on the poster, or that Shane Meadows is an influental director and that the film is trying to target people who would be aware of previous films he has directed.
- The representation of gender is interesting to look at in this poster. There are 6 male characters on the poster and 5 female characters, but there does not seem to be a status difference between them. In the 1980s, women were still somewhat seen as inferior to men, though this was changing. This poster seems to demonstrate how women had achieved equality as they seem to be "one of the guys".
Genre
- Social Realism - categorized as crime/drama on IMDB
- Definition of social realism can be found above - tagline suggests that some sort of social injustice/prejudices will be relevant in the film
Audience
- Awards that the film has won are shown accross the top, with reviews underneath from Total Film, Empire and The Observer. The first two are film magazines, suggesting that the audience for this film most likely already has an interest in film. Adjectives such as "impressive", "stunning" and "brilliant" make the film much more appealing to the audience.
Film Language
- The title is the largest text, and is in the colours of the Union Jack, either representing the fact that it is a British film, or highlighting the fact that the film is set in Britain. It is textured as if to suggest that it has been written on the wall behind the characters, though the font is too structured for this to actually be the case. Though the title is larger than the rest of the text, the main image is larger in comparison, meaning that it does not actually stand out too much.
- "A film by Shane Meadows" is written in a graffiti style font, which adds to the urban feel of the poster already given by the setting.
- Tagline - "Summer 1983. A time to stand out from the crowd." - positioned directly above the title. Positioned here it allows the viewer to see this alongside the characters, implying that they are the ones standing out from the crowd and therefore giving the audience an idea of what they will find in the film.
- Credit block appears at the bottom - so small you can barely see it.
- http://www.thisisenglandmovie.co.uk/ is linked underneath the credit block. The website itself contains information about the cast, awards the film has won as well as some contextual information about the time in which the film is set.